"A new study co-authored by a media research firm and a Harvard Business School professor claims that real estate print classifieds are falling victim to "disruptive technology."
In other words, print media is losing market share to the disruptive technology of the Internet. Internet media sites are making it more attractive for agents to post their listings than in print classifieds. The Internet is less expensive, provides a detail-rich environment to show photos and other listing information as opposed to a few well-chosen words, and it enables consumers to contact the agent directly via e-mail."
